MARKETABILITY OF A PROPERTY
Factors Beyond our Control:
● Physical Features of the Property
● Market Condition
● The Competition
Factors Within our Control:
● Listing Price and Terms Offered
● Condition of the Property, Inside and Out
● Promotional Strategy (including Ease of Showings)
**We will consider ALL of these factors in planning the successful sale of your property
Our proven marketing plan is designed to capture the maximum exposure to qualified buyers for your home in the shortest period of time, as outlined below:
● Your home will be priced strategically so you’re competitive with the current market and current price trends
● Some suggest that the price you choose to list with is 80% of the marketing
● You don’t get a second chance to make a first impression
● Most buyers make decisions about the property they see within the first 15 seconds of entering the home
● To get top dollar for your home it must show to the ultimate
● Every home needs a detailed cleaning and de-cluttering
● Most homes would benefit by being staged by a professional
● Remember you decorate your home to live and stage to sell
● I can arrange the cleaning and staging services for you!
● I will help you stage your home to cast a positive light on the features most important to buyers:
● There is a reason why home builders have a model home with furniture and art
● Although your house is made with walls, a floor and a roof, you are selling a lifestyle and a dream
PHOTOGRAPHY AND VIRTUAL TOUR...
● Your home will be photographed by a professional photographer
● Your home will have it’s own online virtual tour
MLS & REALTOR.CA
● The complete listing details of your property will appear on the Toronto Real Estate Board’s MLS system (available only to Board members)
● Your home will also appear on Realtor.ca which is a public-access site managed by the Canadian Real Estate Association. All non-confidential information is available
● The MLS description is the most important advertisement written on your property. It needs to be written professionally, and with a great deal of care
FOR SALE SIGN...
● Large distinctive “For Sale” sign will be placed on your property promptly after the signing of the listing agreement
YOUR PROPERTY WEBSITE
● I will set up a highly professional website for your home using your property address as the URL. One will be unbranded for the use of the Toronto Real Estate Board. It will recognize the device you are using to access the website and format accordingly.
ONLINE & SOCIAL EXPOSURE...
● 90% of homebuyers start their home search on the internet
● When buyers go online, they want to see pictures. If there are no pictures it is bypassed
● We want to ensure that your property is presented to its best advantage
● As well as MLS, your home will be posted on the following sites:
● We will hold open houses with your consent and depending on Ontario Covid-19 rules.
● Open house notification will be advertised on the Toronto Real Estate MLS, Realtor.ca and Forest Hill websites seeking maximum exposure
● Open house signs will be posted in the area on the day of the open house with the set times
● We will prepare professional custom brochures of your home, which will be available to potential buyers wither through open houses, showings, sign calls or email
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